Digital Disruption in Retailing and Beyond

Does sampling influence customers in online retailing of digital music?

Online retailers have taken recourse to many smart marketing strategies to sell digital music. This paper investigates the strategic decisions of online vendors for offering different mechanisms such as sampling and online reviews of digital music to increase their online sales. In this research we seek answers to the following research questions (1) should online retailers offer sampling for e...

Retailing Digital Products: Reconstructing the Traditional RIS-Model

Current research activities in the area of trading digital products usually focus on specific legal or technical problems, neglecting the underlying business models and their implications on retail information systems. There is a need for a framework in to order the structure the diverse research efforts. Within the paper retailing of digital products is positioned within the wider field of ele...

Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned

With the growing use of mobile and social media, many organizations are realizing they need an online presence to reach out to digitally savvy customers. But delivering a seamless customer experience across various online and offline channels is challenging. The full article describes how Hummel, a European sports fashion company, overcame the challenges and successfully transitioned toward omn...

Digital disruption in commercial real estate

Beyond the Digital Divide

If we study available evidence, the digital divide is closing rapidly. During the last decade, millions of people have gained access to computers every year. Never in the human history there have been so many people with access to computers, digital networks, and electronic communication technologies. Census Bureau's Current Population Surveys indicate that telephone penetration has stabilized ...